We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.
We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.
NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the digital space.
A story of how a QSR utilized Basis Technologies for strategy development and activation to drive their digital media efforts across 37 DMAs.
What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...
Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...