Social Media Archives - Page 7 of 24 - Basis Technologies
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Social Media

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Nov 25 2024

Navigating the Fragmented Social Media Landscape

Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
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Social Media Resources

What the Heck is Going On with Social Media, and How Does it Affect Advertisers?

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Innovations in Search & Social [April 2022]

NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.

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Innovations in Search & Social [March 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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Omnichannel Advertising Platforms: What They Are and Why You Need One

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

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Innovations in Search & Social [February 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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Driving Worldwide Social Media Engagement for a Not-For-Profit

Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the digital space.

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Digital Media Efforts Generates Nearly $800K in Revenue for Quick-Service Restaurant (QSR)

A story of how a QSR utilized Basis Technologies for strategy development and activation to drive their digital media efforts across 37 DMAs.

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What's the Difference Between Native Advertising and Sponsored Content?

What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...

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