Social Media Archives - Page 24 of 24 - Basis Technologies
Resource Center

Social Media

Jun 21 2023

The Do’s and Don’ts of TikTok Marketing 

With TikTok forecasted to overtake Youtube in daily screen time, let's take a look at some dos and don'ts to consider when advertising on the platform.
Read More
1 22 23 24 25 26 211

Social Media Resources

Outdoor Gets Interactive

Groupon, Clear Channel and new start-up Elevate Digital are coming together in Chicago to make outdoor advertising interactive. Since December 2011, 38 kiosks around the city are encouraging passersby to claim local deals, engage in various apps and get social by connecting with their social media platforms.

Read More
Digital Success, Consumer Trust, Screens and Consumption

Expectations are high and marketers are pressured to prove the value of their campaigns. According to eMarketer, marketers are relying on different metrics, such as CTR, brand lift, GRP, view-throughs, etc., which are leveraged in various ways. So, how should success be measured?

Read More
Eye-Opening Consumer Behavior Trends

I recently attended a MRCC (Media Research Club of Chicago) event with special guest, Bill Tancer, author of “Click: What Millions of People are Doing Online and Why it Matters.” Mr. Tancer provided a very entertaining and insightful look at online consumer behavior. Read more for a few highlights:

Read More
1 22 23 24
chevron-down