Social Media

Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...

When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...

Despite a lot of complaints about the ads Instagram began running recently, the application is seeing success so far from the ads, Instagram CEO Kevin Systrom said at a conference in early November. The Michael Kors ads drew some complaints for their prominence in peoples’ news feeds, but they have also drawn “very positive comments,” including people recommending the advertised to friends and asking where they can get it

Since its release in 2012, there have been continuous industry updates and hype around Facebook Exchange (FBX), the site retargeting program introduced for Facebook ad inventory. Much of the early speculation and reports compared FBX performance against both Facebook and general display. Over time, product improvements and attribution functionality have influenced FBX’s valuation. As such, it is necessary for marketers and advertisers alike to understand how performance has evolved and is defined so as to adequately determine its value and impact on the advertising ecosystem.

A newly released report by global consumer researcher Ericsson ConsumerLab, “Getting Social: TV not just for watching” finds new evidence supporting the rapid evolution of media consumption through simultaneous and paired usage of media channels.

Groupon, Clear Channel and new start-up Elevate Digital are coming together in Chicago to make outdoor advertising interactive. Since December 2011, 38 kiosks around the city are encouraging passersby to claim local deals, engage in various apps and get social by connecting with their social media platforms.

Expectations are high and marketers are pressured to prove the value of their campaigns. According to eMarketer, marketers are relying on different metrics, such as CTR, brand lift, GRP, view-throughs, etc., which are leveraged in various ways. So, how should success be measured?

I recently attended a MRCC (Media Research Club of Chicago) event with special guest, Bill Tancer, author of “Click: What Millions of People are Doing Online and Why it Matters.” Mr. Tancer provided a very entertaining and insightful look at online consumer behavior. Read more for a few highlights: