There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...
There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...
Every day it seems the world is getting more social. As time on mobile devices rises, the time people spend ...
Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift ...
When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...
Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...
When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...
Despite a lot of complaints about the ads Instagram began running recently, the application is seeing success so far from the ads, Instagram CEO Kevin Systrom said at a conference in early November. The Michael Kors ads drew some complaints for their prominence in peoples’ news feeds, but they have also drawn “very positive comments,” including people recommending the advertised to friends and asking where they can get it
Since its release in 2012, there have been continuous industry updates and hype around Facebook Exchange (FBX), the site retargeting program introduced for Facebook ad inventory. Much of the early speculation and reports compared FBX performance against both Facebook and general display. Over time, product improvements and attribution functionality have influenced FBX’s valuation. As such, it is necessary for marketers and advertisers alike to understand how performance has evolved and is defined so as to adequately determine its value and impact on the advertising ecosystem.
A newly released report by global consumer researcher Ericsson ConsumerLab, “Getting Social: TV not just for watching” finds new evidence supporting the rapid evolution of media consumption through simultaneous and paired usage of media channels.