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Jun 26 2024

Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.
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Social Media Resources

An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach

For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.

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NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis

When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.

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Gen Z and the Future of Digital Advertising

Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.

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5 Examples of Compelling Native Advertising (And Why They Work)

We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.

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A Cohesive Digital Strategy Leads to an Impressive ROAS

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.

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What is Social Media Buying?

Learn all about what goes into the social media buying process, including the selection of format and platforms.

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7 Tips for Creating an Effective KPI Report

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

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Digital Media Advertising in 2021

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.

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Prep Your DSP, Social, and Search Campaigns for iOS 14 and Third-Party Cookie Loss

Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.

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