What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...
What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...
Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...
For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.
When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.
A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.
Learn all about what goes into the social media buying process, including the selection of format and platforms.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.