When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
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When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.
A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.
Learn all about what goes into the social media buying process, including the selection of format and platforms.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.
Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.
Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...