From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.
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From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.
Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.
A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.
The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.
We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.
Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.
Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.
News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?