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May 30 2025

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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Social Media Resources

How to Create Effective Digital Video Ads

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.

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Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content 

The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.

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Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)

These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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2023 Trends for Travel & Tourism Marketers

As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.

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2023 Trends for B2B Marketers

An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.

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2023 Trends for Healthcare Marketers

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

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2023 Trends for Education Marketers

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

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2023 Trends for Retail & E-commerce Marketers

Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.

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