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Social Media

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Nov 25 2024

Navigating the Fragmented Social Media Landscape

Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
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Social Media Resources

Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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2023 Trends for Travel & Tourism Marketers

As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.

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2023 Trends for B2B Marketers

An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.

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2023 Trends for Healthcare Marketers

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

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2023 Trends for Education Marketers

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

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2023 Trends for Retail & E-commerce Marketers

Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

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Innovations in Search and Social [October 2022]

The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.

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How Financial Services Advertisers Can Reach Gen Z and Millennials

We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.

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