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May 30 2025

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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Social Media Resources

Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

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3 Things Advertisers Need to Know About TikTok

How can marketers harness the power of TikTok in their campaigns? Here, we break down 3 things to know about advertising on the platform.

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Innovations in Search and Social [April 2023]

Facebook's AI feature, Google's ad transparency, Lemon8, and more feature in this month's list of search and social news.

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Innovations in Search and Social [March 2023]

TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.

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Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

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Boosting Sales With Programmatic Video

Basis provided Nue Vodka an awareness strategy designed to help the brand reach its growth goals. The results: 27% higher average daily sales.

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Innovations in Search and Social [February 2023]

Twitter's cannabis ad policy, doubling down on AI, and more feature in this month's list of search and social news and resources.

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The Social Media Advertising Updates You Need to Know

We review the latest from the worlds of Meta, TikTok, Twitter, Snapchat, and YouTube and consider what it means for advertisers.

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How to Create Effective Digital Video Ads

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.

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