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Social Media

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Nov 25 2024

Navigating the Fragmented Social Media Landscape

Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
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Social Media Resources

Innovations in Search and Social Advertising: December 2023/January 2024

Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.

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Innovations in Search and Social [November 2023]

Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.

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Innovations in Search and Social [October 2023]

TikTok’s Google integration, Meta and Amazon’s AI capabilities, and more feature in this month’s list of search and social news.

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The Ultimate Guide to Direct Response Marketing

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

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Innovations in Search and Social [September 2023]

Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.

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Innovations in Search and Social [August 2023]

Twitter’s name change, Google’s new ad features, TikTok’s commerce, and more feature in this month's list of search and social news.

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What can Higher Education Marketers Do About the Enrollment Cliff?

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

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Why the Real Social Media Cage Match Is Advertisers vs. Brand Safety Threats

Forget Musk vs. Zuck—social media advertisers are already in the ring with a swarm of threats to brand safety!

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Innovations in Search and Social [July 2023]

Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.

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