In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...
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In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...
"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
"By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run ...