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Jan 17 2024

Innovations in Search and Social Advertising: December 2023/January 2024

Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.
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Social Media Resources

Introducing Basis Assistant: Live Product Demo

Meet the latest innovation in adtech: Basis Assistant, which was built for remote work. Whether it’s running a programmatic campaign ...

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Meet the Latest Innovation in Ad Tech

Complete a purchase. Install an app. Sign up for an event. Every campaign has a goal. And behind every campaign, ...

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How to Build Your Social Media Marketing Strategy

Are you looking to build or simply refresh your social media marketing strategy? Here are a few tips to help you get started.

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Marketing Intelligence Platforms - Moving from “Nice-to-Have” to “Need-to-Have”

Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.

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Your Campaigns Are Beautiful. Now Your Dashboard Is Too.

Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...

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Emerging Social Platforms

Even before the global COVID-19 pandemic, advertisers were beginning to expand the social channels they use for advertising in order ...

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4 Guidelines for Selecting a Digital Marketing Agency

A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

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Your Campaigns Are Beautiful. Now Your Reports Are Too.

Three months ago, a client asked for your help promoting their latest solution. You began strategizing the perfect media plan ...

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The Unstoppable Rise of Marketing Intelligence Platforms

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

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