As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...
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As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...
When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...
When it comes to navigating the digital media ecosystem, you don’t have to do it all alone. There are highly ...
Building a digital media campaign today is increasingly complex. With so many digital advertising buying methods and an abundance of ...
Remember the good old days when media plans boiled down to a few simple options: print, direct mail, and maybe ...
Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...
Exchange-traded spending will account for a nearly 1/3 of U.S. display spend by 2017, according to research from industry analyst ...
When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...
Tracking and measurement is perhaps the most important aspect of advertising.
In the display and mobile advertising world, engagement is the major key performance indicator. However, in the digital place-based world there is no such thing as click through or page views. So what do you do when there isn’t a standard tracking tool?