Viewability has remained a hot topic for publishers, agencies, and marketers alike. The debates around measurement standards, challenges with mobile ...
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Viewability has remained a hot topic for publishers, agencies, and marketers alike. The debates around measurement standards, challenges with mobile ...
Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...
Audience: A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, ...
The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...
An industry-wide countdown is on. Like it or hate it, the end of Adobe Flash is upon us. Adobe’s Flash ...
Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...
When it comes to snacks, everyone has a favorite. It’s hard not to, especially with the enormous influence of creative ...
Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, ...
The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...