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May 24 2023

Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
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Make Digital Media Meaningful—Say Goodbye to CTR

The time has come, and it is long overdue. We need to retire using click-through rates (CTR) as a performance ...

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Google Shopping Shifts to Organic + Paid Hybrid Model

Google announced on April 21, 2020 that it is opening up its Shopping search results to unpaid, organic listings. Learn how to get listed.

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Why Every Business Needs Intelligent Bid Management for Google PPC

As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.

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What is Audience Extension? - Ask the Expert

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Top 7 Remarketing Tips to Broaden Reach and Drive More Conversions

In this article, we explore seven important tips that can help you launch your remarketing strategy the right way.

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Bid Optimization Opportunities You May Be Missing

They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...

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Top 13 Ways to Improve Your PPC Advertising ROI

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s ...

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.

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The Rise of HTML5 for Digital Display Advertising: What You Need to Know

Recently, the demise of browser support for Flash has made a number of eye-catching headlines. Google announced that its Chrome ...

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