Resource Center

Display

Man interacting with content on a smartphone
Jun 6 2023

15 Best Practices for Higher CTA Conversions

For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.
Read More

Display Resources

Election Advertising 2020: Landscape Overview

Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...

Read More
Digital Media Insights in Political Marketing—2020 Elections Edition

Centro surveyed over 60 political marketing agencies and organizations to gather insights on the digital marketing landscape.

Read More
Ask the Expert: What’s Happening with Brand Safety on News Sites?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

Read More
What is an Ad Server?

Ad Servers and Display Advertising   Ad servers support the core function of digital display advertising – they serve ads! ...

Read More
Basis Integrates with Microsoft Advertising

Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...

Read More
The Complexity of CTR in Display Advertising

What is CTR? CTR, short for click-through rate, is one key indicator of how a campaign is performing. Depending on ...

Read More
Display Ads and Ad Servers

Display Advertising The world of online marketing can seem like it has a language of its own, with many terms ...

Read More
How does an Extension Work on a Google Display Ad?

To enhance standard ads, Google allows marketers to add contextually rich information about a business, product, or service when their ...

Read More
Visualize and Share Data with Google Data Studio

Through a proprietary connector, Basis passes planning and delivery data to Looker Studio so users can create tailored data dashboards.

Read More
chevron-down