Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
A high-level overview of how the new Trump Administration is expect to impact the digital advertising industry.
Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.
Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Discover how the rise of short-form video is reshaping the way audiences consume information—and how advertisers are evolving to stay connected.
Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
