Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?
Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
A high-level overview of how the new Trump Administration is expect to impact the digital advertising industry.
Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.
Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
