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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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Blog Posts

Cookieless Advertising for Restaurant & Dining Marketers

Restaurant and dining marketing expert Vanessa Allen shares how industry advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Financial Services Marketers

Financial services marketing expert Julia Hewitt shares how finserv advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Education Marketers

Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.

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Cookieless Advertising for Cannabis Marketers

Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Automotive Advertisers

Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.

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3 Things to Know About Capturing Audience Attention in 2024

In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.

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Basis Named Ad Age's #1 Best Place to Work: An Interview with Michelle Michael

Basis has been named Ad Age's #1 Best Places to Work in its 2024 rankings, leading all companies with over 200 employees.

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Innovations in Search and Social Advertising: December 2023/January 2024

Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.

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Understanding 5 Key Pharmaceutical Consumer Personas

Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.

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