Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2025.
Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.
To retain talent, agency leaders must understand why agency work has grown harder and find ways to ease these challenges.
Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
Despite high engagement, gaming remains an underused advertising channel. Discover how advertisers can tap in to reach younger audiences.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
An overview of some of the key findings, challenges, and opportunities uncovered in Basis' 2025 Advertising Agency Report.
Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.
Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.
