Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
What's the state of digital audio advertising in 2024? Learn the latest stats on the channel and how marketers can harness its power this year.
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A look at the most popular privacy-friendly advertising solutions among marketers today—and the challenges awaiting those who won't adapt to the cookieless future.
Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.
B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.
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Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.
Retail marketing expert Andrew Barbuto shares how retail and e-commerce advertisers can adapt to signal loss and the cookieless future.