Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.
As marketers look to make smarter CTV investments, it will be critical to understanding the value of live content, how the ecosystem is evolving, and what it takes to activate effectively.
Learn how advertisers can avoid AI slop to protect brand safety, improve accuracy, and safeguard ROI.
