Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Advertising is emerging in AI environments. Learn key platforms, challenges, and how marketers can prepare now.
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.
To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
