Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
Discover the key advertising trends and opportunities that will impact agencies in 2025.
Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2026,
An overview of the central themes and key takeaways from Basis' 2025 Advertising Trends Report.
Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
How can retail marketing teams adapt to consumer preferences and evolving technologies to make the most of their ad spending in the new year?