Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.
A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.
What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.
Tap into these tips and tactics from the world of brewing beer, then raise a toast to your next digital ad campaign's success!
The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.
Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.
Chrome's new “Enhanced Ad Privacy” functionality and more feature in this week's list of top digital marketing content.
Looking for a digital advertising read, but unsure where to start? Take our quiz and find your perfect advertising content match.