From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
Need some help with your PPC strategy? Don’t worry: here's a free, easy framework and checklist to ensure your campaigns are effective.
With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
TikTok’s Google integration, Meta and Amazon’s AI capabilities, and more feature in this month’s list of search and social news.
Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Learn how an August 2022 interpretive ruling from the CFPB impacts digital advertisers, and how marketers can ensure they comply.
A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.
Want to make the most of the podcast advertising opportunity? Here, we break down what marketers need to know.