Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.
Earlier this year, Newzoo, the games industry researcher, showed in an infographic that in the first quarter of 2012, some 37 million Americans paid to play mobile games – either via purchasing games or by making in-game purchases.
Widespread adoption of viewable impressions as a measurement standard for advertisers and publishers is set to take root, according to AdWeek. A recent eMarketer article reported that U.S. consumers spent more time in apps than on the web.
Shawn Riegsecker is the CEO of Centro, a media technology and services company. The Makegood spoke with Shawn about his 16-year career in digital media as well as recent Centro milestones, as the company marked its 11th anniversary.
I know you may be tapped out on “Top 2013 prediction” lists, but here’s one worth your time.
Digitas, the digital brand agency, is going in whole hog, providing a full 5 days of predictions for 2013 on their blog, Digitas Distillery.
Three streaming audio publishers to consider include, TargetSpot, iHeartRadio and Spotify. Read on to learn the reasons why...
In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused.
CHICAGO, IL — December 10, 2012 — Centro (centro.net), the leading provider of media logistics services and cloud applications for advertising agencies, has ...
What’s the best word to describe winning the third award in two years for having an awesome workplace?
“It’s humbling. Very humbling,” said Cheryl Ryan, Director of Culture Club, Centro’s human resources group, on the occasion of the company being named Illinois’ Healthiest Employer in the mid-size business category. It was among the five winning companies selected from nearly 110 Illinois-based organizations by Healthiest Employers, LLC.
Mobile display is proving its worth according to eMarketer. ZenithOptimedia predicts internet advertising will increase its share of the ad market from 18% in 2012 to 23.4% in 2015, while newspapers and magazines will continue to shrink at an average of 1% a year. Recent research suggests that for ads that are not in-view, the difference in clicks is significant.