Blog Archives - Page 171 of 193 - Basis Technologies
REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

2012 AdWeek Digital Winners

Adweek has released their list of the Digital Winners for 2012 and the results prove that emerging technologies had quite the year.
While Twitter clearly was a dominate force during the election, boasting 327,452 tweets per minute and Instagram cashed in with Facebook at $1 billion, there were other best-in-show digital opportunities that shouldn’t be overlooked.

Read More
Suggestion for a New Agency Buzzword: Partnership

Finally, the age of anxiety about creative technology partnerships for advertising agencies is coming to a head.
More and more you’re hearing and reading about agency leaders who have seen the light about what collaborations with companies – yes, companies like Centro – can do for a business.

Read More
Is VR the New QR? Maybe

The QR code is getting a facelift. Understanding that QR codes have minimal value, Andrew Lippman of the MIT Media Lab has come up with a replacement. He, along with his graduate student Grace Woo, developed a new technology called video response (VR) codes.

Read More
The ETA on RTB and Mobile

What’s the big deal with RTB and mobile these days? It’s a good time to get familiar since many major players in the mobile advertising space see it being the next big thing for 2013. A common analogy used to describe the RTB process is the stock exchange; all Interested advertising parties simultaneously bid for a mobile placement with the set of qualifiers desired by an advertiser.

Read More
The Roots of Your Angry Birds Obsession

Earlier this year, Newzoo, the games industry researcher, showed in an infographic that in the first quarter of 2012, some 37 million Americans paid to play mobile games – either via purchasing games or by making in-game purchases.

Read More
Viewable Impressions & Time with Mobile Apps Rivals TV

Widespread adoption of viewable impressions as a measurement standard for advertisers and publishers is set to take root, according to AdWeek. A recent eMarketer article reported that U.S. consumers spent more time in apps than on the web.

Read More
Helping Agency Partners Scale Beautiful Ads

Shawn Riegsecker is the CEO of Centro, a media technology and services company. The Makegood spoke with Shawn about his 16-year career in digital media as well as recent Centro milestones, as the company marked its 11th anniversary.

Read More
Looking Forward to a Day When All Ads Are Created Equal

I know you may be tapped out on “Top 2013 prediction” lists, but here’s one worth your time.
Digitas, the digital brand agency, is going in whole hog, providing a full 5 days of predictions for 2013 on their blog, Digitas Distillery.

Read More
Three Streaming Audio Publishers to Consider

Three streaming audio publishers to consider include, TargetSpot, iHeartRadio and Spotify. Read on to learn the reasons why...

Read More
chevron-down