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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Does the Zero-Click Customer Journey Mean for Advertisers?

Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.

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Blog Posts

Seeing Is Believing - Hands-On With New Centro Planner Software

Read the Entire Story on MediaPost

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How Digital Publishers Can Impress Media Buyers

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Man of the Month July 2013: Shawn Riegsecker

Read the Entire Story on TCW

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Can Shops Get a Premium, Mid-Tail Experience?

Read the Entire Story on Digiday

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Acquiring “A” Players – It’s All About the Experience

Centro considers our employees to be our number one asset. Finding the right candidates is extremely important, which is why we have such a rigorous selection process in place. This is to ensure we find “A” players – candidates who are virtually a perfect match on both a professional and personal level to what we are looking for.

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Centro Expands Locally Focused 'Brand Exchange' To Mobile, Tablet Inventory

Read the Entire Story on Ad Exchanger

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Centro Brand Exchange Scores Excellent Ratings on Brand Safety and Quality from Trust Metrics

Centro Adds Mobile and Tablet Inventory in Digital Ad Marketplace to Deliver Multi-Screen Solution; Expands Real-Time Bidding (RTB) Access to ...

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DigiTrust Launches First Industry-Wide Collaboration to Build Technology Solutions

Twenty Leading Digital Advertising Companies Unite to Address Pixel Synching as First Order of Business NEW YORK--(BUSINESS WIRE)--Today marks the ...

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Can Responsive Design Be Applied to Content?

As things started to grow and change in the mobile advertising landscape, publishers quickly realized that responsive design was going to be super important for their content to morph to the screen that it was being shown on. As a publisher, you’d want your readers to have the same great experience whether they were on their phone, iPad or desktop computer.

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