Blog Archives - Page 170 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

3 Charts on the Future of Advertising Jobs in the Age of AI

Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.

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Blog Posts

Data Tracking Slows a Bit

Read the Entire Story on the Wall Street Journal 

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How ‘Viewable’ is Your Digital Ad Inventory?

As I was thinking about how we (Centro) can help publishers solidify the quality of inventory, I came across a story on the IAB’s task force to guard against non-human traffic and fictitious publishers. It’s clear that there are market concerns over the legitimacy and value of the inventory that brand marketers are purchasing. Advertisers are getting more digitally savvy, and as they increase their digital budgets, they’re itching for more guarantees and more accountability. Now, the process of standardizing metrics and guaranteeing viewable impressions may not eradicate the bots, but it certainly is a start.

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Why Centro’s Culture Works

Recently, Centro was named the Best Place to Work in Chicago, according to business publication Crain’s for the third year in a row. As much as we’d like to credit our freebies (yoga, food, etc.) and great health benefits for helping us attain this award, there are factors at our core that drive the happiness in our employees across the U.S. These are simple ideas that, when put into action, return incredible results.

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Workers hope to win by losing

Read the Entire Story in the Chicago Tribune 

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Media Shop Anxieties? Centro Says Better Workflow Is The Cure

Read the Entire Story on Ad Exchanger

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Centro Recognized as the Best Place to Work in Chicago by Crain’s for an Unprecedented Three Years in a Row

Crain’s Chicago Business Recognizes Centro’s Dedication to Employee Growth and Wellness; Company Looking to Grow Advertising Technology Business with Dozens of ...

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On the Programmatic Road to the New Premium, Part 1: The Efficiency Imperative

Read the Entire Story on AdMonsters

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Top 5 places to work in Chicago

Read the Entire Story on WGN TV

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Best Places to Work 2013: No. 1 Centro LLC

Read the Entire Story on Crain's Chicago Business 

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