Marketing & Digital Advertising Blog

One of the top stories on this Election Day is the unprecedented amount of money that has been funneled into campaigns. For marketers the juiciest subplot has been the portion of it that has been allocated to digital versus traditional media.

According to a new study, nearly 86% of publishers will offer mobile display ad inventory within the next three months. More than a third of tablet users in the U.S. read newspapers on their devices each month, and even more check out magazines, according to comScore. According to comScore, 181 million U.S. Internet users (85% of the U.S. internet audience) watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion.

There’s no shock in finding out that consumers are watching large amounts of video online, nine hours per week in fact, according to Tremor Media.

What may come as a larger surprise is that consumers are watching 12 hours per week on their Connected TV devices—more than any other device – and that 38% of consumers visited a website mentioned in an ad they saw on their Connected TV.

As the East Coast tries to recuperate from the ravages of Hurricane Sandy, Centrons in the Chicago home office and across our 28 other locations are wishing the best for our Northeast Region Peeps.

Patricio Robles’ recent piece on Econsultancy.com, “Technology is not a panacea for agencies,” is a perfect example of the kinds of important conversations our industry should be engaged in more often.

Centro’s Green Team participated in a field trip to Growing Power, a Chicago urban farm that “promotes equal access to healthy, high-quality, safe and affordable food for people in all communities.”

In collaboration with BOLO, The Agency Post surveyed advertising professionals to understand the state of their agency. Tablets increase news consumption according to a new PewResearch study. A recent study found that 40% of small and mid-sized firms plan to increase their digital spending budget within the next 12 months, while only 3.7% said they plan to decrease digital budgets.

In the wake of the iPhone 5 maps blunder, alternative mapping options have been all the craze; to the point that Apple CEO Tim Cook even suggested going elsewhere in the meantime.
One such suggestion is Waze, an Israel-based traffic and navigation app. Since Cook’s suggestion to use Waze, the app is adding 100,000 users daily. Waze isn’t taking this lightly, they are capitalizing on the opportunity.

CHICAGO, IL - Oct. 24, 2012 — Centro (centro.net), a provider of managed services and cloud applications for advertising agencies, today ...