Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.
Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...
Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...
AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...
“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...
Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ...
Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...
Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...
To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...
