Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers ...
"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost ...
Our client is a premier sports, outdoor, and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping ...
Last year, a major U.S. restaurant group with more than 400 locations nationwide and overseas, broke into the world of ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small ...
When private marketplaces (PMPs) first appeared on the digital scene a few years ago, sellers were cautious to release inventory ...
"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...
Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...
