Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Your Campaigns Are Beautiful. Now Your Data Is Too.

The difference between ordering a small desert and a small dessert could impact your dining experience. You partner may reject ...

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Make Digital Media Meaningful—Say Goodbye to CTR

The time has come, and it is long overdue. We need to retire using click-through rates (CTR) as a performance ...

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DIAL: Digital Innovations Awesome List (June 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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A Letter From the CEO

I am sad and heartbroken at what is happening in our society, cities, and communities right now. I watched the ...

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How Travel Marketers Can Begin to Recover From the Coronavirus Crisis

From increased targeting of local audiences to continued investment in brand awareness, we delve into how travel marketers can begin their coronavirus recovery.

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Working From Home 101: Communicating with Your Manager

Effective communication is one of the most important soft skills you can have in our industry. But even for the ...

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6 Strategies to Help Your Marketing Program Recover Post-COVID-19

Here we dissect a few key strategies you can start implementing to help your marketing program recover post-COVID-19.

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Your Campaigns Are Beautiful. Now Your Dashboard Is Too.

Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...

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The Art of the Subscription Box

This episode features PupJoy CEO Dustin McAdams,who shares what he's learned in his pursuit of offering the best customer care in the subscription services space.

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