Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Industries in Flux: State of Education

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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How to Run Programmatic

Launching your first programmatic ad campaign may seem like a tall mountain to climb. But with the right tools and ...

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DIAL: Digital Innovations Awesome List (May 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Industries in Flux: State of CPG

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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Search Marketing in a Crisis

The COVID-19 pandemic has impacted the world at unprecedented levels, and for most marketers, business as usual is a distant ...

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Working From Home 101: Mental Wellness

Kami Lentz here, Agency Lead with Centro! I’m here to share some tips I’ve learned in my time working remotely. ...

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Google Shopping Shifts to Organic + Paid Hybrid Model

Google announced on April 21, 2020 that it is opening up its Shopping search results to unpaid, organic listings. Learn how to get listed.

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Think Clearly Under Pressure

This month's episode features Lola Wright, who discusses how advertising professionals—or anyone—can work better in these adverse and unusual times, both personally and professionally.

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What the Best Advertising Platforms Have in Common

Finding the right digital advertising platform can be a challenge, due to the sheer volume of available options. Before making ...

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