Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Time to Vote

Ah, Election Day. An opportunity to participate in democracy, make your voice heard, and post that “I VOTED” sticker all ...

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Introducing Basis Assistant: Live Product Demo

Meet the latest innovation in adtech: Basis Assistant, which was built for remote work. Whether it’s running a programmatic campaign ...

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Meet the Latest Innovation in Ad Tech

Complete a purchase. Install an app. Sign up for an event. Every campaign has a goal. And behind every campaign, ...

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Level Up: Mobile Advertising on Mobile Gaming Apps

As the usage rate of mobile devices climbs annually, marketers may be wondering how they can best leverage mobile apps ...

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How to Build Your Social Media Marketing Strategy

Are you looking to build or simply refresh your social media marketing strategy? Here are a few tips to help you get started.

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How To Measure Mobile Advertising Effectiveness

Due to advances in smartphone capabilities, we now spend more time on our mobile devices than ever before. Advertisers are ...

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Effective Audio Advertising

The Impact of Audio Advertising Apple’s wireless AirPods sold 60M units in 2019 alone. (That’s 120 million ears.) Adult mobile ...

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Breakthrough 2020: Reinvention Through Expansion

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...

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Offline Conversion Tracking: It’s Not a Comeback, It’s Been Here for Years

QuanticMind co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.

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