Digital Advertising Resources & Thought Leadership | Basis

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

7 Digital Video Advertising Terms to Know

Digital Video Advertising Today Recent numbers by Statista show that the average person consumes upwards of 5 hours and 57 ...

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B2B Companies: Use Retargeting to Find New Clients

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...

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How to Incorporate Video Advertising into Your Social Media Marketing Strategy

Dive into these tips to determine how you can incorporate video into your social media advertising strategy.

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Reaching Hispanic Bilinguals: The Impact of Language

In this webinar, Sofía Escamilla shares Acento's insights on how to better reach bilingual Latinx people in the U.S.

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DIAL: Digital Innovations Awesome List (October 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Why Your Customer Engagement Data Needs a Single Source of Truth

The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.

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Empower Your Media Buys with eLearning

In this episode, Christine Kim shares why curriculum-based education programs are so important for media buyers who want to stay on top of the tricks of the trade.

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Centro and Adstra’s Cookieless Solution for Advertisers to Reach Audiences

Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...

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Basis by Centro is a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is ...

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