Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.
Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. Learn more.
What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...
Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...
Learn how Pizza Hut and its field of franchises leveraged Basis Technologies' media services and owned software to drive improved ROAS.
For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.