Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

Feet on the Street: Where in the World is Centro?

Our Feet on the Street series is back! We love to meet and chat with people wherever we go and ...

Read More
Five on Friday

Here we are again! It’s Friday and time for the new Five on Friday. As your week winds down, take ...

Read More
#CentroInAction: Stockpiling Acquisition

Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...

Read More
The Age of Programmatic is Now: Centro and Forrester Weigh In

Exchange-traded spending will account for a nearly 1/3 of U.S. display spend by 2017, according to research from industry analyst ...

Read More
The Latest Edition of DIAL

We figured we would start off your week with some things from our Digital Innovation team’s Digital Innovations Awesome List (DIAL). ...

Read More
Five on Friday

Hey, people! It is Friday again and welcome the #AXWI edition of Five on Friday. CMO Kelly Wenzel and VP ...

Read More
Centro on the Run

Welcome to the first part in our four part series: Centro on the Run.  Marathon season is upon us and ...

Read More
RTB Zeitgeist: How Brands Measure in a Programmatic World

Republished from the SiteScout Blog.  Measurement matters in a programmatic buying environment. You can’t just import traditional measurement methods, though. ...

Read More
The Future of Digital Media Buying: Centro & Forrester Research Sound Off

Digitization has profoundly changed the way customers interact with technology and brands. Forrester Research, Inc. talked about this in 'The ...

Read More
chevron-down