Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

Generation Z: The Shiny New Toy for Marketers

For over a decade, marketers have been focusing on Millennials as their cash cow – not only for their enormous ...

Read More
Industry Bootcamp: Advertising Week NYC

September 28th is a big day for Centro and the advertising industry. Today is day one of Advertising Week New ...

Read More
The Many Faces Of Programmatic Ad Fraud

Most of the industry discussion around fraud, however, only scratches the surface in a superficial way and commonly conflates different ...

Read More
Banner-blind as a bat? Social native can solve for that

“Surprise, most of you are already executing native advertising!” That’s Aubry Parks-Fried, Centro’s Native and Social ad expert, delivering one ...

Read More
Why I'm Bullish About Smartwatches

Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for ...

Read More
Part 1: Millennials: A Generation of Big Spenders

Let’s talk numbers. According to Gallup, 51% of millennials are spending more today than they did a year ago – ...

Read More
#CentroInAction: A Digital Bargain On Social

What do Black Friday, President’s Day and Labor Day all have in common? They’re huge sales events. For big retail ...

Read More
Native Social: Digital Ads go Au Naturel

We all do it – pop over to our favorite website and dial in. We rapidly start closing interstitials, declining ...

Read More
Centro Careers: Hot Jobs in Tech

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

Read More
chevron-down