Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Want to determine the fate of our industry? Focus on the people

Advertising has always been – and will continue to be – a service industry, a people business. It’s one that ...

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Want to Determine the Fate of Our Industry? Focus on Our People

Richard Branson once said, “Train people well enough so they can leave, but treat them well enough so they don’t ...

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#CentroInAction: Grilling Up an Effective Digital Strategy

In a world with big-box retailers like WalMart, Lowes, and Home Depot on virtually every corner, it’s often a struggle ...

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4 Predictions For 2016: Centro's Kelly Wenzel Says System Consolidation Is A Must

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Media’s New Best Friend: A Cross-Channel Strategy

You may have heard - 2015 was a bigger and better year for digital advertising than even the most generous ...

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#CentroCareers in tech | This is the place for you

Since Centro’s inception, we’ve had one goal: to improve the lives of the people behind the campaigns. That’s why we ...

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#PollingPalooza2015: REI's #OptOutside this Black Friday

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

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Five Tips to Fast-Track Your Career

At 26, I’m still at the beginning stage of my career in advertising. Yet, as cliché as it may sound, ...

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A Look Under the Hood: Mechanics of Native Social Advertising

“Surprise, most of you are already executing native advertising!” Don’t miss this chance to delve into a hot (but frequently ...

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