Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Build a Mature Mobile Strategy With Four Targeting Tactics

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Why ANA Media is Arguably the Best Conference in Advertising

I admit it: I am totally a fangirling on #ANAMedia. Often asked for recommendations on the “must attend” events in ...

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Empower your mobile strategy with these 5 terms

The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected ...

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Targeting a Constantly Moving Audience With Digital Advertising

"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, ...

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Ad Blocking: What is it? What’s Happening and What Do We Do Now?

To distill the topic of ad blocking, below is a primer on the subject and how it may affect advertisers, ...

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Political Digital Digest: February 2016

Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage ...

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Centro DSP Spotlight: Seize The Mobile Video Opportunity

According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 ...

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Why You Really Need to Stop Overlooking Generation X

"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a ...

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Is Cost-of-Sale Too Costly For Ad Tech?

"There is another, inexorable force transforming ad tech: cost-of-sales." Read more from Centro's Kelly Wenzel on MediaPost.

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