Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

SEO vs PPC: How to Prioritize Your Strategies

Debating using SEO vs PPC? Stop guessing! Employ these tips for getting the best of both worlds using PPC and SEO strategy.

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Where Are Our Centerns Now – Summer 2018 Edition

In June, we kick off another summer of our internship program. As we get ready to welcome our new “Centerns,” ...

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Outstream Video: Why You Need It in Your Advertising Budget

One of the best new technologies is outstream video, which allows advertisers to deliver video content without standard video players.

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Get to Know Our Boomerang Employees

As Centrons, we have a multitude of reasons to be proud of ourselves and our company – from our constant ...

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How to Optimize Your Quality Score for AdWords in 7 Steps

A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.

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Programmatic: The Quality Conundrum

How do you ensure your programmatic ads are running in a quality environment?

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Basis Spotlight: In a device driven world, how do you reach your consumer?

It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, ...

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How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns

One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.

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Key Insights on the Spring 2018 Demand Side Platforms Report from G2 Crowd

How would you determine the best demand side platform? Demand side platforms (DSPs), digital campaign management software that provide advertisers ...

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