Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Get to Know Our Boomerang Employees

As Centrons, we have a multitude of reasons to be proud of ourselves and our company – from our constant ...

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How to Optimize Your Quality Score for AdWords in 7 Steps

A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.

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Programmatic: The Quality Conundrum

How do you ensure your programmatic ads are running in a quality environment?

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Basis Spotlight: In a device driven world, how do you reach your consumer?

It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, ...

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How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns

One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.

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Key Insights on the Spring 2018 Demand Side Platforms Report from G2 Crowd

How would you determine the best demand side platform? Demand side platforms (DSPs), digital campaign management software that provide advertisers ...

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Basis Spotlight: Viewability Targeting and Tracking Provides Peace of Mind for Your Ads

If an ad appears on a website but users don’t have the opportunity to see it, was the ad really ...

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DIAL: Digital Innovations Awesome List (May 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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The Ultimate Guide to GDPR for Advertising

The customer journey is changing quickly, in part due to the GDPR - a regulation that’s changing the way marketers can advertise to EU citizens.

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