Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

Facebook is changing its ad platform to account for new data privacy measures. Find out what this means for your company's Facebook ads.

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Uncertainty Is the New Norm in Marketing—Here’s How Digital Leaders Prioritize Growth Strategy

With new data regulations, the future of marketing is uncertain. Learn how to future-proof your marketing growth strategy.

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Ask the Expert: What’s Blockchain?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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SEM for Financial Services: Everything You Need to Know

Do you manage SEM for financial services? Read our in-depth guide on how to improve search engine marketing for the financial services industry.

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Digital Advertising in the Fourth Industrial Revolution

Is your business ready for the Fourth Industrial Revolution? It's vital that you adapt your digital advertising to the changes digitization is driving.

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Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

Want to automate A/B testing for your Google responsive search ads? Read our blog post to get detailed tips on how to automate your responsive search ads.

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DIAL: Digital Innovations Awesome List (August 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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How to Budget for Digital Marketing Projects

Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and ...

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Gauge Your Programmatic Readiness

How do you know if a self-service buying model is right for you?

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