Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

What a “US Version” of TikTok Could Mean for Advertisers

The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.

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Finding Smarter CTV Audiences

Adtech consultant Peter Crofut joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.

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AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...

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The Untapped Power of Curation

Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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AI in Advertising: Risks, Rewards, and Opportunities Ahead 

Join industry leaders as they unpack new research on AI’s impact, risks, and opportunities for advertisers in 2025.  

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Building Better Online Communities for Users—and Advertisers

Jim Daily shares why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers.

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How AI Is Transforming Creative Effectiveness

Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.

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Why Marketers Can’t Afford AI Slop in a Turbulent Economy

Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.

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