AI in Advertising: Risks, Rewards, and Opportunities Ahead  - Basis Technologies
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Wednesday, Sep 24th 2025
1:00PM ET / 12:00PM CT / 10:00AM PT
Noor Naseer

AI in Advertising: Risks, Rewards, and Opportunities Ahead 

Featured:

Amy Rumpler

EVP, Integrated Client Solutions, Basis Technologies

Noor Naseer

VP, Media Innovations & Technology, Basis Technologies

Artificial intelligence is reshaping the marketing and advertising landscape at a rapid pace. In under three years since ChatGPT’s public debut, the industry has shifted from curiosity to near-universal adoption—and advertiser perspectives are evolving quickly. To understand exactly how this transformation is playing out, we surveyed leading agencies and brands for a new report detailing how marketers are using and feeling about AI in 2025. 

In this webinar, Basis’ VP of Media Innovations & Technology, Noor Naseer, and Amy Rumpler, EVP of Integrated Client Solutions, will unpack findings from this research. Together, they’ll share insights on what the data reveals and highlight what advertisers need to know to stay ahead as AI continues to evolve.

We’ll cover:  

  • How marketers are using (and not using) AI 
  • Perceptions of AI-generated content
  • AI's impact on efficiency and job performance
  • Key risks AI poses in marketing
  • And more 

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Amy Rumpler

EVP, Integrated Client Solutions, Basis Technologies

Amy Rumpler serves as the EVP of Integrated Client Solutions at Basis Technologies, where she leads strategic initiatives in digital media planning and client service for the company's consulting and activation services division. With over 16 years of experience in media, Amy has built and scaled high-performing teams that deliver holistic campaign strategies for national and challenger brands across industries including healthcare, retail, B2B, finance, education, and more. In shaping the team's client services philosophy and overseeing operational excellence, Amy's approach combines collaboration, innovation and accountability to build lasting client partnerships.

Noor Naseer

VP, Media Innovations & Technology, Basis Technologies

Noor Naseer is VP of Media Innovations & Technology at Basis, where she leads client thought leadership and guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. She is the host of the podcast AdTech Unfiltered and a frequent keynote speaker, panelist, and presenter on adtech topics including AI, streaming TV, automation, responsible media and more. She has been cited in and written for various industry outlets including Adweek, MediaPost and Advertising Week. She has spoken at events for the 4As, SXSW, Gartner, the American Marketing Association and the American Ad Federation. She also leads Basis Conversations, a company-wide space for DEI dialogue and learning.

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