Digital Advertising Resources & Thought Leadership | Basis

Resource Center

Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More
Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
Read More

Latest Resources

RTB Zeitgeist: Why Programmatic is Not Just About Data but About People Too

Republished from the SiteScout blog. With programmatic, it’s as much about the people and the culture within an organization as ...

Read More
Feet on the Street: Where in the World is Centro?

Holy smokes, Batman! This year is speeding by faster than the Batmobile and it doesn’t seem to be slowing down. ...

Read More
Centro Releases New Batch of #ProgrammaticNinjas

Hey, remember college? Remember those elated few days after finishing your final exams? Your brain was tired, but you were ...

Read More
#CentroInAction: Driving Consumer Awareness and Safety - One Ride at a Time

When you need a ride, wouldn’t you prefer a service that provides a timely, clean, and safe experience? Of course ...

Read More
Have No Fear, There are Experts Here

Centro hosts the Inaugural Centro Certified: DSP Expert program. At Centro, our sales team is used to answering a lot of ...

Read More
Going Green Earns Returns

As we approach the 45th anniversary of Earth Day, one thing remains for certain – consumers want sustainability. Today, they ...

Read More
Centro Named One of the Best Places to Work, According to Crain’s Chicago Business

401k-Match, Profit-Sharing and Career Development Help Centro Secures No. 2 Spot on Crain’s; Advertising Age, Fortune, and Crain’s New York ...

Read More
Hyperlocal Essentials for the Programmatic Mobile Advertiser

“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...

Read More
5 Takeaways From AdExchanger’s Programmatic I/O Conference

Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...

Read More
chevron-down