Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Publisher News: Industry Insights

Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...

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Publisher Partner of the Month: Metro

With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, ...

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Working at Centro: A Day in the Life

Welcome back, friends! With the 4th of July just around the corner and fun weekend plans in the queue, what ...

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#3TbyCentro: It’s a Wrap

With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...

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Centro Delivers Programmatic Advertising Best Practices for 250 Marketers in Regional Forums

Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and ...

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Instagram’s New Ad Roadmap: The Three Things You Need to Know

Recently, Instagram expanded its ad roadmap. Since ads were launched a year and a half ago, the company has been ...

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#DigitalZeitgeist: Why the $25B Mobile Spend Gap Exists (And Why It Won't Last Long)

Most of us have probably seen or heard about Mary Meeker's monstrous 2015 Annual Internet Report. One slide, however, has ...

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It’s Time to Join the Mobile-Forward Movement

Did you know the average consumer spends 127 minutes in mobile applications a day? That’s nearly an hour more than ...

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Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering

Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- ...

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