Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Publisher Partner of the Month: The Atlanta Journal Constitution

We are excited to spotlight the Atlanta Journal Constitution (AJC) as our October Partner of the Month! The Atlanta Journal ...

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Dreaming of the Omni-Channel Customer Journey

Is the omni-channel customer journey reality or just a dream? Earlier this month I attended the inaugural Omni.Digital conference in ...

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Centro Ranked by Fortune as the 95th Best Workplace for Women in the US

You'll find few complainers at this ad-tech firm, whose software aims to boost digital advertising campaigns: 95% of the company's ...

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WOW! Centro Makes the List of Best Places to Work for Women in 2015

Centro has made the top 100 companies in Fortune’s list of Best Places to Work for Women in America. AMAZING! ...

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Generation Z: The Shiny New Toy for Marketers

For over a decade, marketers have been focusing on Millennials as their cash cow – not only for their enormous ...

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Industry Bootcamp: Advertising Week NYC

September 28th is a big day for Centro and the advertising industry. Today is day one of Advertising Week New ...

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The Many Faces Of Programmatic Ad Fraud

Most of the industry discussion around fraud, however, only scratches the surface in a superficial way and commonly conflates different ...

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Banner-blind as a bat? Social native can solve for that

“Surprise, most of you are already executing native advertising!” That’s Aubry Parks-Fried, Centro’s Native and Social ad expert, delivering one ...

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Why I'm Bullish About Smartwatches

Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for ...

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