I admit it: I am totally a fangirling on #ANAMedia. Often asked for recommendations on the “must attend” events in ...
The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected ...
"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, ...
To distill the topic of ad blocking, below is a primer on the subject and how it may affect advertisers, ...
Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage ...
According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 ...
"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a ...
"There is another, inexorable force transforming ad tech: cost-of-sales." Read more from Centro's Kelly Wenzel on MediaPost.
The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...
