Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

What is Connected TV Advertising?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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What's the State of Your Digital Media Buying Team?

Programmatic Tools and Technology Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in ...

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Webinar From Centro Institute: A Primer on PMPs

Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate than by tuning ...

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DIAL: Digital Innovations Awesome List (February 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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What's a Private Marketplace (PMP) in Programmatic Advertising?

Ask a Basis Expert is a blog series from Basis where we break down the complicated tools, tech, and trends ...

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The Business Impact of Centralized Operations In Digital Media

According to a notable Digiday State of the Industry survey, 45% of agency employees said the most challenging aspect of ...

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Survey Says: There’s a Growing Appetite for Tapping into Programmatic Know-How

As unrelated and abstract as it may seem, a juggling act is the perfect visual representation for programmatic advertising today. ...

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Start the New Year Right: Get Your Agency Organized in 2018

Making a resolution this year? You’re not alone. When the calendar flips to January 1 every year, it’s the perfect ...

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Centro Gives Back in 2017 with Giving Tree Program

At Centro, we believe we can make the world a better place. It’s a pillar of our corporate manifesto: Each ...

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