Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Basis Spotlight: Viewability Targeting and Tracking Provides Peace of Mind for Your Ads

If an ad appears on a website but users don’t have the opportunity to see it, was the ad really ...

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DIAL: Digital Innovations Awesome List (May 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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The Ultimate Guide to GDPR for Advertising

The customer journey is changing quickly, in part due to the GDPR - a regulation that’s changing the way marketers can advertise to EU citizens.

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Basis Spotlight: Put Optimization in the Driver’s Seat for Your Campaigns

There’s an endless number of options for creating a digital media campaign, but rarely does your client’s budget afford the ...

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Data-Driven Attribution and Search Engine Marketing

We discuss how the future of marketing precision is built on an ability to make sense of every data, tying signals to user behavior.

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Top Highlights from AdExchanger’s PROGRAMMATIC I/O

AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th this year. It’s a time that ...

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PPC Landing Pages: 4 Best Practices for Optimizing Conversions

Learn how to create engaging PPC landing pages that will connect deeply with your customers and drive conversions.

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Ask the Expert: What’s GDPR?

Ask the Expert is a blog series from Basis where we break down the complicated tools, tech, and trends you’ve ...

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Augmented Reality: The New Revolution in Digital Advertising

How will that sofa look in your home? You can measure and hope for the best or you can use an augmented reality app to see it in your space.

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