Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

DIAL: Digital Innovations Awesome List (July 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Forrester Study: Digital Media Buying Convergence

75% of agencies are breaking down buying silos. Are you?

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Digital Media Buying Converges

Agencies of the future are converging buying functions. Hear how from Forrester & Centro.

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The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

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Introduction to Machine Learning for Marketers and Businesses

Searching for a comprehensive introduction to machine learning that doesn’t read like it was written by Einstein for Einstein? We’re here to help.

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DIAL: Digital Innovations Awesome List (June 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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SEO vs PPC: How to Prioritize Your Strategies

Debating using SEO vs PPC? Stop guessing! Employ these tips for getting the best of both worlds using PPC and SEO strategy.

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Where Are Our Centerns Now – Summer 2018 Edition

In June, we kick off another summer of our internship program. As we get ready to welcome our new “Centerns,” ...

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Outstream Video: Why You Need It in Your Advertising Budget

One of the best new technologies is outstream video, which allows advertisers to deliver video content without standard video players.

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