Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

DIAL: Digital Innovations Awesome List (November 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Everything You Need to Know About Amazon Ads in 2020

We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.

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How to Harness the Power of Data

Utilizing data is one of the most challenging aspects of a marketer's job. Here, we share a blueprint for doing so effectively.

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A Digital Marketers Guide to the Holidays

QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.

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Hey CMOs, is Your Role Having an Identity Crisis?

We examine how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.

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Plan with Confidence, Execute with Certainty

“Can we spend $30,000 by the end of June? $40,000? 100,000?!” “How many impressions can we get with $75,000 for ...

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Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.

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Growth Hack Your Ad Career

The advertising industry can be a battlefield when it comes to finding opportunities for career advancement. Roles are highly competitive—and progressing with speed can be a challenging task. 

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Centro Stories: Laura Perritte Humanizes Automation

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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