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Native

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Jul 23 2021

What's the Difference Between Native Advertising and Sponsored Content?

What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...
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Native Resources

3 Ways to Drive Brand Awareness through Programmatic Ads

Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...

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Reach Your Audience in the Moments that Matter

Intrusive ads are so 2015. Centro’s Senior Director of Digital Innovations, Ryan Manchee, delivered this message in his recent webinar, ...

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Tweet-Cap: Understanding Native Advertising on Social Media

It’s no surprise that consumers are ingesting digital content at greater speeds and on more devices than ever before. What’s ...

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Native + Social: Better Together

As more consumers consult content before making purchase decisions, savvy marketers search for a way to connect with their audiences ...

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A Look Under the Hood: Mechanics of Native Social Advertising

“Surprise, most of you are already executing native advertising!” Don’t miss this chance to delve into a hot (but frequently ...

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Digital Innovations Awesome List: DIAL

The weather may be inconsistent (here in New York at least!), but our Digital Innovations team sure isn’t! We’ve got ...

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Banner-blind as a bat? Social native can solve for that

“Surprise, most of you are already executing native advertising!” That’s Aubry Parks-Fried, Centro’s Native and Social ad expert, delivering one ...

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Native Social: Digital Ads go Au Naturel

We all do it – pop over to our favorite website and dial in. We rapidly start closing interstitials, declining ...

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Programmatic Zeitgeist: More Ads Coming to Your Instagram Feed

Business Insider reports that Instagram, the widely popular photo-sharing app owned by Facebook, has turned on its advertising API, allowing ...

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