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Case Studies

See how our unique blend of technology and services has helped our clients.

Basis & Comscore: Reaching 4.5 Million Local Voters In a Cost-Effective Way with CTV

The Challenge A leading political marketing and advertising agency was working on a high-profile ballot initiative in California that was drawing ...

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Case Studies

Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution

For one financial services institution, a lack of a forward thinking strategy was deeply prohibitive. Basis Technologies changed all that.

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Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences

Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis Technologies.

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University Surpasses Conversion and CPA Goals with Basis Technologies’ Powerful DMP Solutions

A state university utilized Basis Technologies to better harness first-party data. The result? Double the number of expected conversions.

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Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact

Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.

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Reaching People When it Matters Most to Drive Donations

Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.

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Driving Worldwide Social Media Engagement for a Not-For-Profit

Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the digital space.

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Digital Media Efforts Generates Nearly $800K in Revenue for Quick-Service Restaurant (QSR)

A story of how a QSR utilized Basis Technologies for strategy development and activation to drive their digital media efforts across 37 DMAs.

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Establishing a Trusted Partnership that Drives Digital Forward

Learn how Pizza Hut and its field of franchises leveraged Basis Technologies' media services and owned software to drive improved ROAS.

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An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach

For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.

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