Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To win this holiday season, advertisers must understand how economic anxiety is changing consumer behavior.
Throughout 2021, Basis Technologies worked to bring you the latest news and insights from the ever-evolving advertising industry. Check out 10 of the articles that most resonated with our readers in 2021.
For the most part, identity solutions for a cookieless world fall into three categories. Read on to learn about the pros and cons of each.
The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main takeaways.
Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.
See why businesses would be wise to continue advertising through any supply chain crisis.
At Basis, we know that keeping up with trade pubs and latest trends can be tough, not to mention time-consuming. ...
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
After recently changing our name from "Centro" to "Basis Technologies," we asked some of our amazing employees to share their thoughts about this rebrand, the industry, and the future of our company.
New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.
