Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To win this holiday season, advertisers must understand how economic anxiety is changing consumer behavior.
Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading.
Have you heard the latest on audio? Find out more about the different audio channels advertisers can use to reach their target audience.
Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Featuring quotes from AdTech industry veteran Matt Barash, we unravel why mentorship has an essential role in career development.
We explore five Black American advertisers who have disrupted the marketing landscape in extraordinary ways.
From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.
In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
